Number 4 of the Most Watched series deals with the boom of Snapchat, the Smartphone app which deletes the user´s photopraphs after a while. Its founders describe Snapchat as a “camera Company” and not as a social network. Some of its products, like Spectacles (sun glasses bearing a video camera), seem to confirm that the aim of the Company is to help users to tell stories through images.
Most Watched is a collection of publications aimed to show society the advantages of living in a digital world and the roll of digital culture as a transformation factor, which brings out innovative talent and creativity from the people. Each volume analyzes actual trends related to technology and communication networks, trying to point out apparently ephemeral fashionable topics that might be the spearhead of deep social and economic changes.