Digital culture
Title Millennials in Latin America
Author Antoni Gutiérrez-Rubí
Date December of 2016
Millennials in Latin America


The Millennial Generation is more than a definition based on the age of its members: it represents one of the most influential and of greater demographic weight of the world. In Latin America, Millennials account for 30% of the population and therefore it is a relevant area in which to analyze their behavior. Within the continent, Ecuador, where one in three citizens is Millennial, is one of the best countries to study this generation.

This investigation presents a regional and national view of the Millennnial phenomenon, trying to complement existing reports, and helping to trace the features of the personality of this particular group.