29.10.2025
WordPress: The Platform Powering
Over 45% of Websites
WordPress: The Platform Powering Over 45% of Websites
In recent years, there’s been a lot of talk about Artificial Intelligence, automation, and new content creation tools. However, while technology advances, some platforms remain essential for bringing ideas to life. One of these is WordPress, the world’s most widely used content management system and a key component in most digital projects.
Given that WordPress professionals continue to be highly sought after in the job market, based on information from our Employment Map, we’ll analyze these positions, the skills they require, and the opportunities they offer today for those looking to grow in the digital world.
Web and Multimedia Developer
The most technical profile of all. This role gives shape and functionality to websites, from installing and customizing themes to developing plugins and integrations with other platforms.
- Most in-demand skills: PHP, HTML, CSS, JavaScript, and MySQL.
- Average salary range: between €28,000 and €40,000 gross per year.
- How they use WordPress: developing custom templates, improving site performance, implementing security measures, and adapting the CMS to each client’s needs.
UI Specialist
This profile focuses on how the user perceives and uses a website. In the WordPress environment, their work involves customizing themes, ensuring mobile responsiveness, and enhancing the visual experience using builders like Elementor or Nimble Builder.
- Most in-demand skills: Figma, Adobe XD, responsive design, Bootstrap, web accessibility, and CSS.
- Average salary range: between €25,000 and €38,000 gross per year.
- How WordPress is used: adapts visual design, creates brand-consistent experiences, and optimizes navigation to improve usability.
E-commerce Specialist
E-commerce continues to expand, and profiles with WooCommerce experience are especially valued. This role combines technical, analytical, and business knowledge.
- Most in-demand skills: catalog management, on-page SEO, digital analytics, UX, and proficiency with online payment tools.
- Average salary range: between €30,000 and €45,000 gross per year.
- How WordPress is used: sets up online stores, manages products, integrates payment gateways, and analyzes conversion rates to improve the shopping experience.
WordPress is the world’s most widely used content management system
Digital Marketing Specialist
This role bridges the gap between technical expertise and strategy. They use WordPress to create campaigns, landing pages, and measure results in real time.
- Most in-demand skills: Google Analytics, Meta Ads, SEO, SEM, email marketing, and content management.
- Average salary range: between €26,000 and €40,000 gross per year.
- How they use WordPress: They publish and optimize content, launch lead generation campaigns, and analyze their impact with the development and design team.
SEO and SEM Specialist
A key role for ensuring online visibility. Their technical knowledge allows them to optimize website structure and performance, as well as manage search engine advertising campaigns.
- Most in-demand skills: Technical SEO, tools such as SEMrush or Ahrefs, Google Search Console, and Google Ads.
- Average salary range: between €27,000 and €42,000 gross per year.
- How to use WordPress: configure SEO plugins (Yoast, RankMath), improve page load speed, and analyze page performance to attract quality traffic.
It seems clear that in an increasingly automated environment, mastering WordPress remains a practical and valuable skill, as well as essential if you want to work in any of the tech specialties or profiles mentioned in this post. On our free online platform, Conecta Empleo, you can get started with this tool through the free course ‘Website Design with WordPress’.
You can get started with WordPress at Conecta Empleo