Let’s take a look at the most in-demand digital skills that can help you stand out in any profession!
The integration of technology in all aspects of our lives has created a labour market in which digital skills are essential. Nowadays, it is no longer enough to have basic knowledge of computers or office applications. Companies expect professionals, whatever their speciality, to master digital tools and platforms to optimise productivity, the development of services or solutions and even communication.
But how can you find out which skills are most sought after by companies and how can you get recommendations to guide your professional profile according to your needs? If you want to know your level of essential digital skills, as well as your transversal and technical skills, you can use our Virtual Career Advisor, a free recommendation tool. Thanks to two tests (‘essential digital skills test’ and ‘careers test’), integrated in this tool, you can receive personalised training suggestions and guidance to take your career to another level.
Let’s take a look at the most in-demand digital skills that can help you stand out in any profession. Whether you are looking to advance in your current career or you are planning to change sector, improving your professional profile with these skills will be key to face the challenges of today’s labour market.
Information management and processing
In any business, the ability to manage and analyse the information at your disposal is essential. This no longer only includes the use of traditional spreadsheets such as Excel, it is now increasingly important to know and handle databases or visualisation tools such as Tableau and Power BI. This competency not only involves the use of these tools, but also an understanding of how to analyse and interpret this data to make decisions.
Digital marketing, SEO and e-commerce
In order to be efficient in digital business, it is essential to have knowledge such as SEO (Search Engine Optimisation), SEM (Search Engine Marketing) or email marketing. SEO is search engine optimisation and you will need to handle tools such as Google Analytics, be able to identify keywords and create relevant content for your audience. SEM involves the use of paid advertisements to appear in search results, so it is important to be familiar with platforms such as Google Ads.
Email marketing is one of the most powerful tools for communicating directly with customers, so knowledge of tools such as Mailchimp or HubSpot is essential.
Cybersecurity
Cybersecurity has become a core competence to protect information from cyber threats. You need to be aware of the different threats (malware, phishing, ransomware) and vulnerabilities that can affect your workplace computer systems. It is very important to control who has access to information and to know how to implement multi-factor authentication methods to add additional layers of security.
These skills are not only essential for technical roles, but also for any professional who handles sensitive information or works with technology.
Programming and web development
While not all positions require programming skills, having a basic knowledge of languages such as HTML and JavaScript can be a plus. If your role is more technical, languages such as Python, Java, and SQL are most in demand by companies. In human resources, especially when hiring technical talent, having a basic understanding of programming skills can be crucial.
If you already have a technical profile, then you may be interested in the tech job offers offered by the job portal tecnoempleo.com.
Social Media Management
Social networks are not only for personal use, they are a very effective tool for marketing and corporate communication. Mastering social media platforms such as LinkedIn, Twitter or Facebook to manage a company’s online presence is a highly sought-after skill. This not only implies the ability to generate content, but also to understand the analytics offered by these platforms to measure the impact of your posts.
Facing today’s job market can be a challenge, especially when it comes to acquiring and developing new skills. As we pointed out at the beginning of this post, if you are interested in knowing what level of digital skills are essential for your profile or for the professional specialisation you want to obtain, you can make use, free of charge, of our Virtual Career Advisor. In addition, you can also get advice on the transversal skills that are necessary for the profile in which you are looking to specialise.
