With the research and curatorship of Sagrario Berti, the exhibition and accompanying catalogue takes, as a starting point, the study on the use and functions of instant photography, both in everyday life and in varied explorations manifested in the field of art. Within this framework, the work of 58 artists and 21 family archives are exhibited, covering around 600 instant photographs.
Sagrario Berti stated: “instant photography is the fastest and most agile way of transmitting realities, passing from traditional formats to digital technology. Instant photos have now become a talisman, an archaeological relic, a cultural device, reconfigured second by second and encouraged by users”.
Apart from the study drawn-up by the curator, the 84-page catalogue designed by Aixa Díaz, contains reflections made by Ruth Auerbach, Aixa Sánchez and Bárbara Muñoz, on the main theme of the exhibition. Museography is by Ricardo Báez, who conceived staging with different environments.
On entering the TAC Gallery, visitors can admire the work of 58 artists, seven of whom especially use the Instagram platform to disseminate their works. 21 family archives are also exhibited from collaborators of Telefónica, who have generously shared photos of their own archives.
The exhibition also has a photo booth, from Instagramers Venezuela, in which the public can leave a record of their visit to this gallery through a technological element.
The public can download in their smartphones and tablets the application “On Spot Me” developed by the VOR Marketing team, a group of Wayra entrepreneurs, an incubator of technology entrepreneurial projects of Telefónica Movistar. You simply have to pass the phone over the spotter device located in the room, and a teaching guide on this creative exhibition will be immediately deployed on the screen.