Would you like to learn how to design a digital marketing strategy? This is the right course for you! You will learn the basics of the main marketing techniques: from how your website should be designed to achieve its objectives, to how to dynamise it on social networks or how to attract traffic through SEO and the different advertising strategies that currently exist. We will also design the digital marketing strategy of a record label… The best fake record label that exists! (Training in Spanish)
The advances of the 4th Industrial Revolution are becoming more and more pronounced, and this is completely changing the environment in which we live. It is no longer enough to connect with other people, we also need to know how the objects around us can connect to the internet, and offer us tools.
This course will show you what the Internet of Things (IoT) is and what Telemetry and Telecontrol consists of. We will introduce you to different IOT applications such as Smart Cities, Smart Buildings and Smart Agriculture. We will also learn the basics of sensor installation and maintenance, the hardware elements in an installation and platforms and data management. (Training in Spanish)
Your work is becoming increasingly more complex: New techniques, new technologies, new methods, new laws… And you might think feel there is not enough time in the day. You need to adapt your way of managing activities and projects. And to do so, your Smartphone can be the perfect ally.
In this course you will learn how to manage your day-to-day life in a much smarter way. We will talk about the PMP methodology for project management, the responsible use of mobile phones and different mobile applications for storing information, teamwork and effective communication. In addition to learning a variety of techniques that will improve your productivity, we will introduce you to several apps and technological resources that can help you in your day-to-day life. (Training in Spanish)
Would you like to get your project off the ground? You’ve come to the right place! Fundación Telefónica helps you to discover the exciting world of social entrepreneurship. In this course you will learn important entrepreneurial methodologies such as “Lean StartUp”, which will foster your creativity. You will learn about ways to finance your initiative, how to present it publicly, how to seek support and how to create your team to carry out your project. (Training in Spanish)
With this introductory course to the world of Big Data you will understand the huge amount of data we have today, how it is managed, how it is converted into value in different business areas. Throughout the training, you will be introduced to the concept of Big Data to understand its characteristics and possibilities of application for the technological development of each company.
We will discuss what data governance is, how it is collected, what the professional profiles in the Big Data world are and the key principles for good data visualisation. We will also review the origin of the first conceptual structures, how it is analysed with Open Source sources and how conclusions can be turned into better decisions, bringing real value and focus to the business world. (Training in Spanish)
Would you like to discover the methodologies needed to learn all the new ways of managing projects? In this course you will learn about agile methodologies to manage projects and become a professional capable of adapting quickly to new work environments.
We live in a world of continuous change at all levels, especially in business and technology. Therefore, the way we manage projects and the way we generate new business models must change to adapt to this new digital era. (Training in Spanish)
Would you like to discover how to interpret digital data creatively? Companies need professionals who have adapted to technological change, agile and restless people who are willing to look beyond the numbers to make the decisions that will shape our future. To be a good web analyst you need a bit of creativity, a bit of mathematics and, above all, a lot of business sense, to find the balance between quantitative and qualitative data.
Through problem-solving activities (practice and analysis), in this course you will understand that web analytics is not only about extracting data but also about interpreting it correctly. We want to show you the tools that will help you rescue all the data you need to interpret it and draw the conclusions that will help you improve your digital products. (Training in Spanish)
Do you want to learn how to transform your digital product into a product that people want to use? The magicians of the 21st century don’t wear capes or lab coats, and although they are scientists, they are called hackers. A Growth Hacker believes that every product can always be better and that it is never complete; that’s why their Path must have a Digital Product development approach that involves constant improvement through iteration.
In this course, with the participation of the expert Luis Díaz del Dedo (Product Hackers), you can learn how to transform a digital product into that product that the public dreams of and, when it is ready, discover how to generate habits through the use of technology so that our users come back on a recurring basis from the very first minute. (Training in Spanish)
Would you like to learn how to design and develop video games? You’ve come to the right place! Learn the basic notions that must be taken into account in order to analyse the best way to make our game profitable. Learn about the different types of players, the concept of game experience, mechanics and dynamics, as well as the importance of decisions and rewards. (Training in Spanish)
This course deals with everything related to the creation of educational digital content. It explains the different tools for digital education, the different virtual learning environments and the development of digital materials, the benefits of programming in education, as well as what is copyright on the internet and open and proprietary licences. (Training in Spanish)