Digital culture
Title The Data Economy
Author Emilio Ontiveros (dir.) y Verónica López Sabater (coord.)
Date February of 2018
The Data Economy


The Data Economy is becoming an accelerated step in a new paradigm, and the data in a raw material that is revolutionizing the way in which we solve problems today, we face the questions that are presented to us and we tackle tasks that until recently years we did manually and without knowing them in detail.

This publication, edited by Fundación Telefónica in collaboration with Analistas Financieros Internacionales (Afi), aims to familiarize us with big data, one of the pillars of the digital era in which we are immersed, whose practical applications are increasingly present in our daily lives. We can see them in the remote control of the connected devices of our home (through the Internet of Things), in the personalized offer of products and services based on the knowledge that the companies have of their clients, or in the individualization of the treatments doctors, among many other examples.