Transformations – Spain of the 1920s in the photographic archives of Telefónica
This exhibition presents a work of extraordinary characteristics that brings together the artistic and the documentary, sociological changes and technology under the theme of a corporate venture begun more than eighty years ago.
November 18, 2010 - January 23, 2011
Zaragoza City History Museum.
It will be an extraordinary exhibition in which art intertwines with documentary to form the core of a business venture that began more than eighty years ago. In the mid-1920’s, Telefónica decided to undertake the difficult task of documenting, through photographs and films, what was to be a far-reaching technological, and consequently historic, revolution in Spain at the time. Some of the era’s most prominent photographers, or “graphic reporters”, such as Marín, Alfonso, Gaspar, Contreras and Vilaseca were hired for the job.
On account of its historic nature and the scope of its content (more than twelve thousand photographs were taken between 1924 and 1931), the Telefónica Photo Archive has an internationally unique array of works, and the current exhibition has been made possible thanks to Fundación Telefónica’s meticulous effort to recover, catalogue and digitalize the collection’s extensive body of content.