Fundación Telefónica has appointed Luisa Alli Turrillas as deputy director to the Presidency, with the objective of supporting the executive president in developing his institutional agenda and external representation.

Alli will perform this role part-time, combining it with her current position as general director of Fundación Hermes. Her incorporation aims to strengthen the Presidential structure through analysis, strategic dialogue and cross-cutting vision.

Luisa Alli Turrillas (Pamplona, 1974) has experience in management, communication and reputation. She was previously president of the consulting firm KREAB Iberia and communications director of IKEA in Spain. She has also held the positions of president of the Hispanic-Swedish Chamber of Commerce and senior advisor to the president of the Business Confederation of Navarra (CEN). She currently serves as a board member of Dircom (Association of Communication Directors).

Alli holds a degree in Journalism from the University of Navarra and has completed the Women Executive Program. She serves as a guest professor at the University of Navarra, Universidad Europea and at EAE Business School – Proyecto Promociona- by ESADE Business & Law School. She received a scholarship from the Rafael del Pino Foundation to pursue a program on civil society, global leadership and innovation at Harvard Kennedy School and MIT Sloan.