Millennials. The Entrepreneur Generation




Author: José María Álvarez Monzoncillo and Guillermo de Haro (coord.)
Date: 04-07-2017

Descripción:

The book analyzes the different characteristics of the Millennial Generation, topics such as the way they consume information, their training level, their attitude towards unemployment and the new ways of working, etc. Special attention is given to the growing entrepreneurial trend shown by this generation in Spain. The study tries to discern if this is a short-term trend due to high unemployment rates or if it is really a more in-depth change in the way people face work in the XXIst century.

The work includes an interview with Henry Jenkins in order to give an international view of this generation that is entering mature age and that will be essential to understand the present century.



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