Most Watched 1

Augmented Reality Hits the Streets. Pokémon Go Case Study

Author: Pablo Rodríguez Canfranc
Date: 17-03-2017


Most Watched is a collection of publications the aim to show society the advantages of living in a digital world and the role of digital culture as a transformation factor, which brings out innovative talent and creativity from the people. Each volume analyzes actual trends related to technology and communication networks, trying to point out apparently ephemeral fashionable topics that might be the spearhead of deep social and economic changes.

This first issue speaks about the importance of the game Pokémon Go in relation to the growing use of Augmented Reality in mobile devices. This technology kept growing during past years, but it wasn´t used massively until this videogame´s success in 2016, a game that has been downloaded more than 500 million times. Nevertheless, Augmented Reality will prove useful enough apart from videogames and it is expected that soon it will be widely extended.

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