Telos Magazine
Title TELOS 99
Author Julián Bravo and Eduardo Madinaveitia (Coords.)
Date November of 2014
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Description
An analysis of the crossed effects of the economic crisis and technological revolution on advertising at an international level. In particular, the quickening emergence of new devices and new applications which change the way we shop, the way we are entertained, the way we relate and live, which is deeply changing advertising and will continue to do so for a long time. There are already important and significant changes happening in this transition phase.